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Open a Smashak branch

From Erbil… to Basra. We’re looking for partners to open Smashak branches in every governorate of Iraq.

Apply for a franchise

The concept

Smashak is a fast burger and pizza restaurant built on the smash technique: a ball of fresh beef pressed onto a very hot griddle until the edges caramelize. Crispy outside, juicy inside.

  • A short, clear menu

    Fewer items mean faster prep, less waste and the same quality in every branch.

  • Burgers, pizza and sandwiches under one roof

    The lunch crowd, the dinner crowd and families all find their order in one place.

  • Brand and packaging, ready to go

    Logo, colors, packaging and menu are the same everywhere, so customers recognize Smashak at first sight.

  • Simple operations

    Runs in a small space with a small team, and works for dine-in, takeaway and delivery.

The numbers

Move the daily orders slider to see annual profit, return on investment and payback period.

Scenario
Orders per day150 orders

Fees

  • Branch setup: about 150 million IQD
  • Franchise fee: 100 million IQD
  • Royalty: 6% of sales

Total investment: 250 million IQD

Estimated results

Monthly sales of about 42.8 million IQD

Monthly net profit
11.5million IQD
Annual net profit
138.5million IQD
Annual return on investment
55%
Payback period
22months

Payback timeline

Month 22

Illustrative estimates. Actual figures vary by location, rent and governorate. Final figures come with the official franchise offer.

Where each month’s sales go

Where each month’s sales go
ItemSharePer month (IQD)
Monthly sales100%42.8 million
Food cost30%12.8 million
Salaries16%6.8 million
Rent & utilities13%5.6 million
Other operating costs6%2.6 million
Smashak royalty6%2.6 million
Marketing fund2%0.9 million
Net profit27%11.5 million

What you get as a partner

  • Brand & design

    Logo, packaging, menu and shop interior design, ready to build.

  • Training & recipes

    Training for your team on the smash technique and pizza, plus a full operations manual.

  • Supply & marketing

    Approved suppliers for core ingredients and central marketing campaigns for all branches.

How to join

  1. Step 1

    Send your application from this page.

  2. Step 2

    An intro call and a review of your location and budget.

  3. Step 3

    Sign the franchise agreement.

  4. Step 4

    Fit out the shop and train the team.

  5. Step 5

    Open with a launch campaign.

Questions partners ask

Franchise application

Fill in your details and we’ll contact you within a few days.

About you

Apply for a franchise